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What do you prefer? Plain text or HTML
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What do you prefer? Plain text or HTML

terrahostterrahost Member, Provider

We've been battling this internally and I would like to ask you what you would prefer.

When receiving emails, being newsletters, welcome letters or server information. Do you prefer HTML or plain text?

HTML can look nice with formatting, layout and fonts. But can more easily be catched in a spam filter if it's formatted wrong. Plain text is simple, doesn't look as nice, but won't be tagged as spam so easily.

Form over function, or what do you think?

HTML or Plain text in emails
  1. HTML or Plain text in emails61 votes
    1. HTML
      37.70%
    2. Plain text
      62.30%

Terrahost AS - Dedicated and virtual servers - Colocation - Own datacenters in Norway - Accept Bitcoin

Comments

  • ehabehab Member
    edited December 2017

    do not battle html or text but fight and give us 15-20 euro servers again :)

    Thanked by 1RIYAD
    • do not prepay > 1 year and check for reviews/support
    • only use monthly from a provider operating < 1 year 🍆
  • terrahostterrahost Member, Provider

    @ehab said:
    do not battle html or text but fight and give us 15-20 euro servers again :)

    Thing is, when we're done fighting over email format, they might be back :)

    Thanked by 1ehab

    Terrahost AS - Dedicated and virtual servers - Colocation - Own datacenters in Norway - Accept Bitcoin

  • I learned from my extensive research that most average users say they prefer html email, but when actually tracked, they click more on text emails.

    The argument for it is that html emails, however simple, still look like automatically generated and not personal.

    If you are sending a transactional email, you can use either, because user wants to receive or click them anyway. If you are sending a marketing email or an announcement, you should consider text emails.

    HarzemDesign and FraudRecord I have these. I have some new pre-made designs. Contact me if you are interested, they are half price.

  • Text email personally, easier to read without having to scroll a mile and be filled with other shite.

  • In the past, I would say that HTML in emails was evil, no ifs or buts about it, but now I would allow for one exception: invoices or receipts (for on-line purchases) that you're not intended to reply to and that you typically can't even reply to.

    "Linux will run happily with only 4 MB of RAM, including all of the bells and whistles such as the X Window System, Emacs, and so on." (M. Welsh & L. Kaufman, Running Linux, 2e, 1996, p. 32)

  • Text vs HTML for email is a 2000's discussion.

    If you need to format your mail, send HTML. Just:

    1. Get it right
    2. Don't embed/encode images or tracking.
  • deankdeank Member, Troll

    I always prefer K.I.S.S.

    So, text.

    "Jarland is stupid."

  • Text, I can read, if the email is sent by a company/person I would want to hear from I will read it, don't try and lose me in colour and pictures, just get to the point, using text.

  • Text, and would say the tech crowd probably prefer it too.

    For the wider public, something pretty.

  • Harzem said: when actually tracked, they click more on text emails.

    I thought the idea (from the user's perspective) of choosing text is that opening it can't be tracked. Is there some tricky scheme that i don't know about? I always want text.

    #lexit spread the word.

  • mfsmfs Banned, Member

    terrahost said: server information

    Please send at least this in plain text. Some of your customers' clients may be presenting mails in plain-text mode per default and some providers' mails can't be read without enabling HTML + external references, it seems. It doesn't happen too often but it's still too often. HTML is utterly unneeded and possibly counterproductive if you're just shipping account credentials/server information.

    willie said: Is there some tricky scheme that i don't know about? I always want text.

    Probably if you don't feel like you're handling spam you're more likely to open those (tracking) links suggested in your spam newsletters

    I've left LET since February 2019, account made inactive on request.

  • ricardo said: something pretty

    Yeah, forgot about the millennials.

    Thanked by 1brueggus
  • eMail == Text. I was born in the 70ies.

    For those who care:
    You can now find me at https://talk.lowendspirit.com or https://www.hostballs.com

  • One large embedded jpeg please

    Thanked by 3terrahost WSS brueggus

    HTTP/1.1 301 Moved Permanently

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