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What do you prefer? Plain text or HTML
We've been battling this internally and I would like to ask you what you would prefer.
When receiving emails, being newsletters, welcome letters or server information. Do you prefer HTML or plain text?
HTML can look nice with formatting, layout and fonts. But can more easily be catched in a spam filter if it's formatted wrong. Plain text is simple, doesn't look as nice, but won't be tagged as spam so easily.
Form over function, or what do you think?
HTML or Plain text in emails
- HTML or Plain text in emails61 votes
- HTML37.70%
- Plain text62.30%
Comments
do not battle html or text but fight and give us 15-20 euro servers again
Thing is, when we're done fighting over email format, they might be back
I learned from my extensive research that most average users say they prefer html email, but when actually tracked, they click more on text emails.
The argument for it is that html emails, however simple, still look like automatically generated and not personal.
If you are sending a transactional email, you can use either, because user wants to receive or click them anyway. If you are sending a marketing email or an announcement, you should consider text emails.
Text email personally, easier to read without having to scroll a mile and be filled with other shite.
In the past, I would say that HTML in emails was evil, no ifs or buts about it, but now I would allow for one exception: invoices or receipts (for on-line purchases) that you're not intended to reply to and that you typically can't even reply to.
Text vs HTML for email is a 2000's discussion.
If you need to format your mail, send HTML. Just:
I always prefer K.I.S.S.
So, text.
Text, I can read, if the email is sent by a company/person I would want to hear from I will read it, don't try and lose me in colour and pictures, just get to the point, using text.
Text, and would say the tech crowd probably prefer it too.
For the wider public, something pretty.
I thought the idea (from the user's perspective) of choosing text is that opening it can't be tracked. Is there some tricky scheme that i don't know about? I always want text.
Please send at least this in plain text. Some of your customers' clients may be presenting mails in plain-text mode per default and some providers' mails can't be read without enabling HTML + external references, it seems. It doesn't happen too often but it's still too often. HTML is utterly unneeded and possibly counterproductive if you're just shipping account credentials/server information.
Probably if you don't feel like you're handling spam you're more likely to open those (tracking) links suggested in your
spamnewslettersYeah, forgot about the millennials.
eMail == Text. I was born in the 70ies.
One large embedded jpeg please