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Multi-Brand Strategy or Focus Energy on 1 Brand?
Offshore_Solutions
Member
We see many hosting providers use a Multi-Brand Strategy exemplified by Clearlake Capital Group with over 40 brands including Network Solutions, Web.com, CrazyDomains, Register.com, HostGator.com, Bluehost.com, Constant Contact, and many more.
Is that the way to go or better to focus on a single brand like the higher capitalized GoDaddy, Wix, or Weebly?
Comments
multi-thread strategy or focus energy on 1 thread?
In other words, Chris Danks and Nick Akam are two big names in UK hosting. Both very successful but with different strategies. Chris has a long-term Multi-Brand Strategy:
1) Ezpzhosting.co.uk
2) CyberHostPro
3) TheHostingHeroes.com
4) ASPNEThosting.co.uk
5) TrustHost (acquired by EZPZ before takeover).
4) and many more
Nick Akam has just 2 major brands but is also successful at it:
1) NetNerd.com
2) ei.uk.com
Which strategy is better long-term?
The Hosting Heroes are merging their brands in to one.
But, to answer your original question, no - a multi brand strategy is really good if you have a lot of resources to throw at something and either maintain them for customer loyalty or maintain the brands for different market segments. If you're a tiny business starting out, focus on that.
It's always better to full ass one thing than to half ass two things.
I should put this on a poster and hang it on the wall. I've battling split focus all my life, and I love the wording