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Roll your own and push CPA affiliate offers. If you pick the right offers for your user base you'll make more and have a higher CPC/CPM than Google-style ads.
As an example: Netflix used to have an affiliate program that paid out ~$20 per signup for each person that made it through the free trial and paid for 1 month. And I think they had a free trial CPA offer too, so if they just signed up for the free trial but never paid you'd still get $1-2.
Say 1 in 10 who clicked through signed up for a trial, that's $0.10-$0.20/click, and then 1 in 20 who got a trial turned into a paid customer, that then bumps your CPC to $0.20 -> $0.30/click. With the right offers you can do way more, and it's definitely better than the couple pennies you get kicked on an ad network per click.
You'll have to play with offers and try different networks, more work than just slapping up Adsense-type network ads but earnings will most definitely be higher if you pick the right offers.