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Ad Blocking: $22 billion in lost revenue
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  • Not my problem, if it is client side i'll block it.

  • Too bad... It's not even enough.
    With most webpages are like a minefield of ads, I'ld have expected more people to block them.

  • My heart just broke.
    Noscript does its job, just as ghostery and adblock edge did before noscript.
    Fuck ads targeted at you.
    Let's get back to advertising our adverts, huh.
    Hypocrisy in one comment.

  • I don't run them, or block them.

    They have been part of the web ecosystem since pretty much the beginning though. There's a lot of site owners that can 'afford' to develop/maintain their site because of the residual income. I wonder whether it's a good or bad thing that they would need to either do it for the kicks or have a business plan to make it economical.

    Though there is a lot of crap out there, "MFA" as its often called... "made for Adsense".

  • I would rather block those anyoing shits rather than making me download shitware.

    Thanked by 2classy BG32
  • If site is publishing ads in legitimate way. I usually add it to exception list. But some blogs and websites are annoyed with ads.

  • It was youtube which annoyed me more with video ADs so had to download ad blocker.

  • nitro85nitro85 Member
    edited August 2015

    If users don't want to view ads in the first place, advertizers wouldn't profit from them either

    The ones who loss are the website owners/publishers that rely on CPM, CPC and Pop-Up/Under (PPV), making the rich richer and the pour poorer

  • ricardoricardo Member
    edited August 2015

    If users don't want to view ads in the first place, advertizers won't profit from them either

    There's a lot of truth in that. I'd heard of someone noting that 45% of the ads they (would have) served were blocked, though apart from CPM models there was likely very little money to be made.

    If money is a necessity for some sites they'll either cease to exist or some kind of pay wall will pop up.

    Or, more content designed specifically to advertise with [insert crafty link here]

  • NyrNyr Community Contributor, Veteran

    I don't understand the web without an ad blocker. So slow and cluttered and loading a ton of content from unknown third parties.

    And I say this as a publisher of niche technical sites where ad blocking seriously affects revenue, way more than with generalist content.

  • TheOnlyDKTheOnlyDK Member
    edited August 2015

    @slicebox said:
    It was youtube which annoyed me more with video ADs so had to download ad blocker.

    I downloaded adblock purely due to youtube. I couldn't care less about other sites since I will never click on those ads anyways but I hate watching a 30 secs ad for every 5 mins of video. I'm happy google lost money in this, wait who is google? Ohhh alphabet.shit.

  • It was the video ads that finally were the last straw for me. The loud thundering sounds coming from nowhere into my earphones or out of the speakers.

  • Some publishers I've talked to redirect adblocking people to porn sites. They might even convert!

    One old seo blog owner said he redirected google image traffic to porn sites he was an affiliate of and was getting commission. He owned I think an ecommerce site with sexy lingerie.

    http://bluehatseo.com/check-mate-google-images/

    Nyr said: And I say this as a publisher of niche technical sites where ad blocking seriously affects revenue, way more than with generalist content.

  • jhjh Member
    edited August 2015

    I don't feel any sympathy as I almost never respond to advertising in a positive way and the few publishers I care about, I usually support in some other way.

    The publishers in question are usually of the mentality that "of course nobody wants to see these ads, so we need to shove it so far down their throats that there's even a decent chance they'll click on one trying to close the tab because it's not rendering".

    WHT is a good example: horizontal banners, vertical banners, square banners, peel away banners, lightbox banners, sponsored links, sponsored directory, sponsors' logo, sponsored comparison, sponsored stickies, sponsored moderation, sponsored newsletter, sponsored news, paid membership. How much does it cost to host a forum again?

  • doghouchdoghouch Member
    edited August 2015

    @jhadley I got a forum running on 32MB of RAM, but with their volume of traffic, I think that they'll need like 512MB (assuming that they aren't DDOSed) :p

  • Maybe if sites stopped using obnoxious in your face ads with sound.etc people might be less inclined to block them.

    Oh then there's malware, Made a point of telling deviantart that I now adblock their site due to 2 attempts to download a piece of crap preporting to be a flash update.

    I don't mind whitelisting sites I frequent or ones that ask nicely and can be shown to be sensible with ads but sadly there's just to much of the web littered in junk thesedays.

  • BG32BG32 Member
    edited August 2015

    @RockBeltHOST said:
    download shitware.

    Sourceforge

  • DillybobDillybob Member
    edited August 2015

    I uninstalled ad block about a year ago because I'm going to be displaying ad's on my upcoming new project.. So I felt really guilty.. Ethical issue for me anyway :P Although, the most littered ad infested piece of shit website goes to:

    http://www.citationmachine.net/mla/cite-a-website?new=true

    Jesus, just open the console dev tab, it's fucking cancer

    Edit: I get like 40 requests per second just by idling on their site:

    Now, using adblock to get rid of these type of ad's I'm all for :)

  • TravTrav Member

    My question is, what are alternative business models for a small content website to make money to pay for the cost of hosting the website and etc? Without any advertisements whatsoever?

  • @Trav, indeed. Perhaps people take for granted the abundance of information available, or that it'll be made available elsewhere. Copyright isn't exactly respected far and wide.

    WHT is a good example: horizontal banners, vertical banners, square banners, peel away banners, lightbox banners, sponsored links, sponsored directory

    That doesn't sound like an enjoyable experience. The content provider milking the remaining non-adblockers for more, and perhaps inadvertently driving them to use ad-blockers.

  • ricardo said: WHT is a good example: horizontal banners, vertical banners, square banners, peel away banners, lightbox banners, sponsored links, sponsored directory

    ..And they still claim they cannot do quality insurance checks on hosts because it's too expensive remember?! :D

  • It's not lost money. People who install ad blockers probably didn't even want to see the ads to begin with. If you have to place a value on "lost money", it'd be 2 billion max from the older generation who's kids installed the ads, and irresistible ads.

  • GM2015GM2015 Member
    edited August 2015

    Most sites that don't load with noscript default blocking is an infested place of advertisements with hundreds of http requests, many to google, facebook, amazon, twitter and all hellhole advertising cyberspace.

    My site presently only has 13 loads on homepage without images. If I only could get rid of 7 javascript files introduced by wordpress plugins..

  • Adblock Plus (with non-intrusive ads disabled too) + Ghostery + Self-destructing cookies. That's how I roll.

  • Ublock + Umatrix + noscript xss protection+ click-to-play-plugins.

    The holy grail of basic web protection.

    The web is broken if you need to understand how these tools work, just so that you can be somewhat safe online.

  • @Nyr said:
    ...
    And I say this as a publisher of niche technical sites where ad blocking seriously affects revenue, way more than with generalist content.

    I have two general tech blogs and I think I'm going to close them after this year precisely b/c of this problem. Although I might go down guns-a-blazing - if Adblock detected, replace the Adsense spot with ... something perfect for the demographic in this thread (mwa ha ha / evil laughter).

  • perennateperennate Member, Host Rep
    edited August 2015

    Trav said: My question is, what are alternative business models for a small content website to make money to pay for the cost of hosting the website and etc? Without any advertisements whatsoever?

    Flattr and similar systems are a pretty interesting alternative. You tell the service you want to donate X units of whatever currency per month. Then during each month, you hit the Flattr button when you come across something you find useful, entertaining, or otherwise worthy of your money. At the end of the month, the service divides your monthly allocation (minus a small fee) between the organizations associated with your button presses.

    I think it's viable if there's a more universal system for it.

    Thanked by 2Ole_Juul vimalware
  • The cost to consumers is greater than the "lost revenue" that they talk about. What percentage of bandwidth is taken up by ads? That's the percentage of my monthly internet cost that those companies owe me. Are they going to pay up? If they had even a single moral bone in their virtual body, they'd be sending me a $10 cheque every month. Since these bandwidth thieves don't seem to want to pay their debt, I'm going to keep using AdBlock.

    Thanked by 1Droidzone
  • They're just failing to adapt to how the internet has evolved.

  • @ricardo said:

    Though there is a lot of crap out there, "MFA" as its often called...

    I lol'd

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