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Email tracking - Who open emails
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Email tracking - Who open emails

Hi, what email tracking systems do you use to offer this service to your clients ?

I wanna start offering this service.

Thanks ;)

Comments

  • huntercophuntercop Member
    edited January 2018

    I have a custom made one, borrow from a friend, but there are many solutions out there, with unique benefits. It always depends on not only what features you want, but what kind of stats you also wish to track. If you can share what you find valuable, a more tailored recommendation can be made. For example, do you embedded drip campaigns based on click-throughs as well?

    Thanked by 1someshzade
  • CrossBoxCrossBox Member, Patron Provider

    You can track that already with Google Analytics pixel image:

    https://developers.google.com/analytics/devguides/collection/protocol/v1/email

    However, you may not upload any data that allows Google to personally identify an individual (such as names and email addresses), even in hashed form

  • Well, I never used this kind of service before, this is not to track emailing campaigns, it's more for transactional emails.

    I don't have any idea about how this works, is there any SMTP gateway doing this ?

    Thanks.

  • CrossBoxCrossBox Member, Patron Provider
    edited January 2018

    It doesn't matter if its a newsletter or a regular email - the only way to track a user opening any kind of an email is via image html tag (if receiving user chooses to display images within his mail client).

    There is no JS available in emails so tracking opens with images is the only way. Of course, you don't need to use Google Analytics. You can create for example a PHP script mysite.com/track.php?id=4123 and make it as a source for an img html tag (<img src="mysite.com/track.php?id=4123" />). You include that image within the email and then, when a receiver opens an email and image is shown, your track.php will be called.

    SMTP has nothing to do with this.

    Thanked by 1KeyJey
  • Sendgrid does it, Mailgun too.

    Mailchimp does it too but it's for marketing email.

    Thanked by 1hanoi
  • I am using this email marketing tool

    https://codecanyon.net/item/email-marketing/16798044

    Integrating with ads mail service, so that I can track email open / click and each and very report available .

  • dfroedfroe Member, Host Rep

    I am questioning why people are still offering and using such services.

    Do we still have mail clients in 2018 that automatically load external images from img tags? Or simply still to many folks clicking on the "I do not care about privacy, load external images anyway"-button so it is still worth thinking about email tracking? :)

    And if img mail tracking actually works, I am curious to know. Could be a reason to start reading man mutt. :)

  • I never participate in tracking. I suppose though that some people want to verify transactions, say with a lawyer for example.

  • WSSWSS Member

    By default, Thunderbird blocks externals that aren't inline without you adding them to a whitelist, or right-click, show- so I'm not really sure who is actually hit by these.

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